Hi, I'm Luiza.

I'm a Brazilian content creator, mom of two with one on the way, and the person behind Luiza & Co.

The "& Co." is basically my whole household. My kids show up in the content as much as I do, including my oldest daughter, who wears bilateral cochlear implants. Her hearing journey has taught me to pay attention to the little details — the moments, expressions, and connections that can turn an everyday story into something meaningful.

I'm based in Southwest Florida, creating content in English and Portuguese for family, beauty, lifestyle, and home brands.

Before becoming a content creator, I worked as a chemical engineer for international companies, where precision, problem-solving, and attention to detail were part of my everyday work. Today, I bring that same mindset to content creation — combining strategy and creativity to understand briefs, meet deadlines, and create content that feels authentic while delivering what brands need.

Real life is messy. That's what makes it relatable.